F.E.E.D. Foundation
(Food Education + Environmental Design)

A non-profit organisation that will fund, promote and facilitate food education through the establishment of integrated food cultivation systems using nature as a template, creating kitchen gardens for schools and communities.


The Foundation will be established by PITA and BAGEL creator, Andrew Hayim De Vries, with his ongoing involvement as designer, in collaboration with other specialists working in this field.

The end goal of The Foundation is to create a truly unique, extensive kitchen garden program for Israel and the Palestinian territories working with members of both communities to sustain and build their traditional food growing cultures for future generations.

The Foundation aims to work primarily with communities (in Israel and the Palestinian territories and elsewhere), including schools, universities, corrective service institutions and aged-care facilities. It will facilitate the design of kitchen gardens providing an educational and holistic approach to understanding – through experience – the significance and impact of our environment on the food that we grow and consume.

The Foundation is a response to a growing global consciousness of the need for people to connect and create more sustainable food cultivation methods and ideas.

The Foundation will help to establish

  1. community gardens in the areas where PITA and BAGEL cafés operate.
  2. community gardens in other parts of Australia, where needed.
  3. community gardens in Israel and the Palestinian territories.

The Foundation will comprise a collective of designers, horticulturalists, engineers, scientists and environmentalists, pooling intellectual and financial resources and skills to work towards creating and promoting an understanding of the link between a truly sustainable environment and the food we eat.

Gardens will vary in shape and size depending on location and will have the ability to reflect varying cultural demographics, worldviews, geographic and climatic conditions. This initiative could also include designing and developing food environments with Indigenous communities in Australia and abroad.

A FEED community garden design could include, for example, living green walls consisting of three-dimensional skeletal forms (trellises) using either new or recycled materials to support fruit/vegetable-bearing plants growing vertically.

Students/community members actively participate in all aspects of the design, planning and construction. Once operational, the gardens enable involved members to learn through a hands-on, shared experience and engagement in all aspects of the food cycle; growing, producing, harvesting, food preparation, and of course to “feed” themselves and their community.

PITA and BAGEL has been registered as a business. The domain names for both PITA and BAGEL, the Business, and FEED Foundation, the non-profit organisation, have been registered.

A Generative Business Model

What people respond to about the PITA and BAGEL concept is that it is a ‘generative’ business model as opposed to an ‘extractive’ one, aimed at creating a world where all living beings can flourish for generations to come.

The project’s focus is on the shared facets of communal life at a time when there is a focus on conflict and the divisive elements between peoples, enforcing a feeling of isolation in our communities. PITA and BAGEL and FEED will enable and encourage a contribution to the building of bridges between cultures now and for the future.

Philosophy of the Vision

The twin driving themes for PITA and BAGEL came about through a number of influences, not least of these ismy own background. I grew up in Western Australia, the son of Jewish parents. My mother was a Holocaust survivor and my father spent much of the Second World War as a prisoner of war in Japan. The family immigrated to Australia in 1949.

The experience of growing up in such a distinctive family environment has led me to a lifelong exploration of personal identity through art and social consciousness.  Bridging traumatic divides in personal and social identity has been a central and driving interest throughout my personal and artistic working life. PITA and BAGEL is the culmination of eight years of time spent in Israel and in the West Bank and of a lifetime of striving to bridge cultural divides. Part of this whole project is to celebrate the commonalities and the differences ofthese two cultures. The principals of ‘generative futures ‘  will be a key element in both the PITA and BAGEL Business and the Foundation:

“Generative means the carrying on of life, and generative design is about the institutional framework for doing so…. “It is a living economy that has a built-in tendency to be socially fair and ecologically sustainable.”

The business ownership and management structure of PITA and BAGEL embeds the principals of ‘generative ownership,’ being:

  • Living Purpose: a business and business structure that supports and creates the conditions for life over the long term
  • Rooted Membership: ownership is in human hands – those working with the business
  • Mission-Controlled Governance: decision-making by those dedicated to the values and purpose of the business and its social and ecological mission
  • Stakeholder Finance: capital investment that aligns with and is supportive of the business and its social and ecological mission
  • Ethical Networks: collective support for ecological and social norms

Investors

Andrew Hayim De Vries is looking for like-minded individuals to become part of the project as financial investors, skilled collaborators and/or restaurant operators. Interested parties are invited to share the vision, the business opportunity, and be part of a unique and profitable, collaborative venture while contributing to a better world.

Key People

Andrew Hayim De Vries is an Australian born artist and designer. He grew up in Western Australia, the son of Jewish parents. His mother was a Holocaust survivor and his father spent much of the Second World War as a prisoner of war in Japan. The family immigrated to Australia in 1949.

The experience of growing up in such a distinctive family environment has led Andrew to a lifelong exploration of personal identity through art and social consciousness.  Bridging traumatic divides in personal and social identity has been a centraland driving interest in his personal and artistic working life.